



3 Jul 2026Toyota Showroom, Kota Kinabalu
Toyota Yaris Challenge - Tokyo Expressway
for Toyota
A showroom activation that turns car shoppers into competitors. Visitors jump into our sim racing rig, take the Toyota Yaris around Tokyo Expressway in Gran Turismo 7, and race for the top of the leaderboard - with cash prizes for the fastest laps. Foot traffic becomes dwell time, and dwell time becomes conversations with the sales team.
- Branded time attack with the actual showroom model
- Live leaderboard driving repeat visits
- Cash prizes for fastest laps
- Runs inside the showroom - zero disruption to sales










